On Demand
purchases.
Designing a simple, consistent path to purchase movies, TV episodes and collections across DISH's 10-foot experience.
LEAD PRODUCT DESIGNER
Electronic sell-through created an opportunity to add revenue and customer value. The experience needed to support single movies, collections, TV episodes and series while bridging older and newer television interfaces.
Lead Product Designer across interaction design, UX/UI and information architecture, working closely with UX Research.
Competitive audit, user and stakeholder interviews, personas, wireframes, low-fidelity testing, flows, high-fidelity prototypes and iterative usability testing. Research included 15 DISH and non-DISH customers.
Iterative testing refined bundles, collections and the purchase funnel. The final tested experience scored 82 on the System Usability Scale. The design emphasized consistency, familiar expectations and a focused path to purchase.